Study shows that CRM system fully utilised can increase sales by whopping 29%. Also it can help businesses save cost, optimise their marketing strategies.
Ultimate benefits –
Customer Retention, Increase in good reputation, reduction in servicing cost, reduction in cost of sales.
Improved profitability by identifying high value customers and unprofitable customer, and deal with them effectively.
Once the existing customers are understood better and looked after, then efforts can be concentrated on finding new markets. More you know about your existing customers, the easier it is to identity new prospects and increase customer base.